International Journal of Business Marketing and Management
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Current Issue (Volume 11 Issue 2 Mar-Apr 2026)
The Effects of E-Service Quality On Customer Satisfaction:
Evidence from E-Filing of Taxes Among Msmes in Zambia
LIZZY K. MUYUNDA
Understanding Influence of Unified Payments Interface
On Consumer Preferences and Financial Habits in Mumbai
Ms. Chinmayee Adhyatmabhattar || Mr. Siddhesh Kolge
Tandon
A Study on the Awareness of Entrepreneurial Government
Schemes Among Gen Z with respect to Mumbai city
Mr. Amey Chavan || Ms. Janvi Gotad || Mr. Siddhesh Kolge
Comparative Study on Investment Preferences: Traditional
Instruments v/s Digital Assets Particularly in Relevance to Mumbai City
Ms. Sakshi Das || Mr. Siddhesh Kolge
Assessment of Customers’ Perceptions on the Convenience
of Telephone-Based Self-Service Banking: Evidence from Nyegezi Ward, Mwanza, Tanzania
Mida Abel Msamba
Does Going Green Open the Glass Ceiling?
Environmental Performance, Legal Institutions, and Women in Management
Tutku Seckin
Unraveling Service-Driven Digital Transformation: A Multi-
Level Innovation Framework
ZongJie Dai
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